Tempo Transportation System
Meet the Team
Augustya Sharma
Project Manager, 3D Modeling, Research
Vitalijs Kuceba
Graphic Design, UX Research, Branding
Vaidehi Cheedella
UI/UX, Branding, Graphic Design
Our mission is to revolutionize urban mobility by providing a seamless, sustainable, and enjoyable transportation experience for all. We are committed to enhancing the pulse of city life by offering innovative, eco-friendly transit solutions that prioritize convenience, reliability, and community well-being.
Introduction
Mini-mobility encompasses the use of lightweight vehicles for short-distance travel within urban areas. It offers a practical and sustainable alternative to traditional modes of transportation, aiming to improve mobility, reduce congestion, and contribute to a greener future.
Mission
We strive to empower individuals to navigate urban landscapes easily, fostering a sense of connectedness and freedom. Our dedication to operational excellence and customer-centric service ensures that every journey with Tempo is safe, efficient, and inspiring.
Philosophy
With a focus on technological advancement and sustainable practices shaping the future of urban transit and setting the pace for a harmonious, thriving urban ecosystem.
We are committed to enhance the pulse of city life…
Logo
The first step was to determine which aspects of the TTS we wanted to show in the logo and its connection to Nashville. At first, we were sticking to music and the model of the vehicle itself. (More process in the Process Book at the end of the project.)
Initial Ideas
We changed our direction to focus on the TTS letters and add elements of a vehicle and Cumberland River.
Final
The final version of the logo shows the letters T and creates an S letter in the middle and a flow of the river going around the wheels.
Type Research
We were looking for a typeface that has 3 features. Flow, movement, and modernity.
Type with logo
This typeface had all the features we wanted to have and in addition adding a futuristic feeling to the whole brand.
Color Choice
The color palette consists of two colors. Classic Marron is a bold, elegant maroon that speaks to the timeless appeal of classic carriages. Modern Ivory is a soft, neutral ivory that provides a clean, modern background. (More process in the Process Book at the end of the project.) There you’ll be able to see more color palettes that are available to utilise for branding purposes.
Implementation
